ABEA Board Member and #1 Bestselling Author Offers Safety Defense Strategy for Retailers Amid National E-Moto Crisis
IRVINE, CA — As the bicycle industry faces a “reputation crisis” fueled by the flood of unregulated e-motos, a prominent industry veteran and educator has released a strategic roadmap to help shop owners protect their businesses. Launching Tuesday, April 28, on Amazon The Caring Parent’s E-Bike Survival Guide, Second Edition, by Beth Black, has already secured the #1 Ranking on Amazon in three pre-order categories, signaling a massive consumer demand for technical and behavioral clarity.
Black, a current Board Member of the American Bicycling Education Association (ABEA), recently addressed these challenges as a guest panelist at the National Bicycle Dealers Association (NBDA) Retailers Summit West. Her message to the industry is clear: the best defense against haphazard, restrictive legislation is for local bike shops to position themselves as the undisputed authority on family-friendly e-bike safety.
“Retailers are being lumped in with unregulated online drop-shippers, and it’s hurting the bottom line for legitimate shops,” says Beth Black, founder of the Bellemont Project. “By providing parents with the tools to manage this technology, shops can differentiate themselves from the ‘Wild West’ of the internet and build lifelong customer trust. Shop owners need to move from being sellers to being mentors.”
The book provides retailers with up-to-date information to share with their customers, including:
Ghost Pedal Identification: Helping shops educate customers on why the illegal e-motos are not just e-bikes.
Answers They Need: Giving sales staff the language to talk to parents about legal vs. illegal bikes and why parents should care.
The Test Ride Trick: Showing parents why to choose a legal e-bike with functional pedals.
Industry leaders recommend the guide as a vital resource for the sales floor. By keeping copies in-store, retailers provide tangible added value that proves they are invested in the long-term safety and viability of their local community.
About Beth Black
Beth Black is a leading e-bike safety professional, the founder of the Bellemont Project, and a current Board Member of the American Bicycling Education Association (ABEA). A featured speaker at the NBDA Retailers Summit West, she also brings six years of experience as the co-owner of Pedego Greater Long Beach, a nationally recognized dealership. A UC Irvine-trained social ecologist, she synthesizes her retail background with behavioral psychology to drive measurable safety results for the bicycle industry. Her recent speaking engagements include presentations before the American Trauma Society (national and state organizations). The book is available at The Caring Parent’s E-Bike Survival Guide.
Media Contact: Beth Black
Email: BellemontProject@gmail.com
Phone: (949)295-2886
