Laura Hallam

Executive Director


Laura Hallam

Laura has nearly 30 years of experience working for non-profit organizations, 20 directly related to bicycle education and advocacy, in areas ranging from education, marketing, management and event coordination. For 10 years she served as executive director of Florida Bicycle Association preceded by 13 years with the Florida Governor’s Council on Fitness and Sports to promote active lifestyles through a wide variety of sporting events.  In 2011 she retired from Florida Bicycle Association only to return a year and a half later on a part time basis to assist with administration and specific projects.   In 2015, she joined the staff of the American Bicycling Education Association to provide administrative and program support.  Both part time jobs keep her involved with bicycling at the state and national level while working remotely.  In May 2018, Laura transitioned to ABEA’s interim executive director.

Laura was fortunate to participate as a volunteer at the 1996 Summer Olympic Games in Atlanta and 2002 Winter Olympic Games in Salt Lake City.  Laura’s skills include organizational planning and budgeting, legislative and governmental relations, and enthusiasm in everything she does.  She is a past board member for Paddle Florida, Bike Florida and the former Alliance for Biking and Walking.

Laura grew up in Jacksonville Florida and after living in other areas of Florida, calls Sopchoppy home.  Her virtual office format allows her to travel a lot, especially to visit her grandchildren in Southwest Florida.  She loves the outdoors and staying active through hiking, cycling and paddling.  She is an avid sports fan, loves to read and spending time with family.

Favorite quotes:

“Life is like riding a bicycle. To keep your balance you must keep moving.” — Albert Einstein

“Patience is not simply the ability to wait – It’s how we behave while we’re waiting.”
 Joyce Meyer

Keri Caffrey

Program Consultant

Keri Caffrey

I am a technical illustrator and graphic designer with over 20 years of urban cycling experience and a passion for teaching.

Through two decades as a bike commuter and recreational group rider, I observed many close calls and conflicts. Studying the behavior of both cyclists and motorists, I became convinced that the greatest challenge facing American bicycling is lack of education, coupled with the destructive belief system Americans have developed about our roads.

It has become my mission to correct this problem and empower individual bicyclists to ride with the confidence. Through CyclingSavvy, we are offering bicyclists a toolset to apply on their own terms, to their preferred style of riding. I believe we can transform our traffic culture into one which recognizes that roads are for all people, not just the ones driving cars.

“The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark.” —Michelangelo


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