Keri Caffrey photoKeri Caffrey

Co-Founder, Curriculum Developer, Program Consultant

Keri is a technical illustrator and graphic designer with over 30 years of urban cycling experience and a passion for teaching.

Through three decades as a bike commuter and recreational group rider, she observed many close calls and conflicts. Studying the behavior of both cyclists and motorists, she became convinced that the greatest challenge facing American bicycling is a lack of education, coupled with a destructive belief system Americans have developed about our public roads.

“We have to rediscover some lost truths,” she asserted in her presentation before the Congress for the New Urbanism.

“Along the way we have adopted some beliefs that are not really supportive of respecting bicyclists as part of transportation,” she said in that presentation.

The first truth to rediscover is that streets are for people. “They always have been — and they still are, but many people don’t understand it that way.”

It has become Keri’s mission to correct this problem and empower individual bicyclists to ride with the confidence. Through CyclingSavvy, she and co-founder Mighk Wilson created a toolset for bicyclists to use on their own terms, to enhance their preferred style of riding.

“I believe we can transform our traffic culture into one which recognizes that roads are for all people, not just the ones driving cars.”

Favorite Quote:

The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark. — Michelangelo